Can Go Issues And Solutions

Can Go Issues And Solutions One of CanGo division is an online book store. Best sellers are kept in the warehouse grouped by subject, while other titles are ordered from publishers or other sources. The current process involves pickers getting lists with titles that have been ordered and then picking them from inventory. The issues with this system are that the lists are random and congestion. This is because a picker may have to go from one end of the warehouse to the other and back again when fulfilling an order. In addition, multiple pickers often end up in the same place at the same time causing congestion. If the picking process is improved, it would mean CanGo can carry more inventory and decrease the amount of time it takes to get books to customers. Solution 1 CanGo has presented a proposal to purchase an automatic storage and retrieval system (ASRS) to streamline the picking process. An ASRS is a system that uses technology for depositing and retrieving inventory from a defined storage location. There are several benefits to an ASRS including better use of both space and labor, and it improves the company control of the materials CanGo needs to consider several things when designing a system. These include the material to be moved, numbers of load to be stored, material flow description, description of operations, and architectural consideration for future expansion (ASRS, 1999). It is obvious that CanGo deals with books but it is important to know the weight and the dimensions of the books. Material flow description or flow charts illustrate how the books get from the starting point to the outbound truck, including a description of what the operator does and shows places where a logjam may occur. Architectural consideration means that the size of the building may place limits on what system CanGo uses. There are several manufactures of ASRS systems. One is Cisco Eagle and its mini storage system (Cisco eagle mini load). Material is placed in a tote, a tray or a carton. Storage can be single, double or triple deep. In conclusion a good ASRS system will lower storage costs and enable the work force to be more productive. Problem 2 CanGo continues to strive to increase their sales and to work through their growing pains that are often experienced by new companies. Like many startup companies, CanGo is faced with the prospect of large investments back into the company in order to increase production and streamline the delivery system. One issue that CanGo needs to rectify is the number of abandoned shopping carts that the company is experiencing. According to a recent survey conducted by Comscore, 76% of orders are abandoned. This is because the educated consumer of today continues to comparison shop throughout the checkout process. While CanGo has experienced a smaller percentage of abandoned orders, the problem is still prevalent. Solution 2 East Coast Consulting simulated the purchasing process on CanGos website and offers the following recommendations. Review the pricing of items that are offered. If an item is the same or similar as to what is offered on other sites, the consumer will shop by price alone. Offer a clearance or sale area in order to entice shoppers. Offer free shipping. 76% of consumers rate free shipping as a must for online orders. According to David Bell of Wharton, For whatever reason, a free shipping offer that saves customers 6.99 in shipping is more appealing to many than a discount that cuts the purchase price by $10 Eliminate the need to register in order to check out. This requires too much information from the customer and takes too much time. Provide the option of Guest check out. Remember that in order to follow up on abandoned orders, an email address must be obtained. This should be the first field presented to the customer upon checkout. Build trust and eliminate doubt with customers. This can be accomplished by addressing frequently asked questions, clearly stating the return and privacy policy and a security guarantee. Also, CanGo needs to prominently show the company information including an email and phone number. Implement Live Chat. In a recent survey, 77% of retailers listed Live Chat as critical to converting the shopping cart into sales. Offer more payment options including PayPal and Amazon Checkout. Also provide clear instructions on providing credit card information. Simplify this process as much as possible and make the checkout button a clear call to action. We feel these recommendations will greatly improve the conversion rate at CanGo. Problem 3 One of the main problem that Can Go is facing is making their website user friendly and more appealing, At this point, nearly every company has a website, and for good reason. Potential customers and clients use sites to learn about the company, but also to get a general feeling about service and culture. If Can Go makes their website user friendly and attractive then customer would definitely come back and buy the service. Solution 3 Although a fantastic-looking website can be powerful, design isnt the first place to start when it comes to user experience. Because businesses need to understand their consumers in order to develop products and marketing campaigns that appeal to their target audience, consumer psychologists often spend a great deal of time learning more about what makes shoppers tick. This often involves first figuring out the target audience for a particular product including the gender, age and socioeconomic status of the typical shopper. Next, the consumer psychologist might begin researching the types of products and marketing messages that appeal to these types of buyers. Other consumer psychologists might focus on social marketing, or how ideas and messages spread among groups. Researchers might be interested in getting out information about a product or an important public health message. Learning how beliefs andÂÂ  attitude spread among groups can help organizations learns how to better get their message out and encourage word-of-mouth marketing. Consumer psychologists often conduct research to learn more about buyer behavior. Common research methods used by these professionals include experiments, phone surveys, focus groups, direct observation and questionnaires. Chances are good that you have participated in at least one market research survey in your life. These are often conducted by phone, but may also be done online or through direct mail. In a survey, consumers are often asked to describe their past shopping behavior, factors that influenced their decision-making and their future buying plans. Researchers also typically gather details about each respondents sex, age, race, educational history and current financial situation. This type of information can be very useful, since it allows researchers to look for patterns and learn more about who buys certain products. For example, using a survey might allow researchers to discover that women between the ages of 30 and 45 who have a household income between $50,000 to $100,000 are most likely to buy a particular product or service. By knowing this, they can then begin designing marketing campaigns aimed at this target audience. Learning these aspects will definitely help Can Go to help better their business. Problem 4 CanGo has spent a lot of time trying to meet the needs of their current customers and have done very well at that. Recently, CanGo began research to understand their current customers purchasing habits and the changing and evolving ecommerce market. For CanGo to remain successful, they must understand the new target market. It is very well known that customer retention is imperative to be successful and without doing the proper research, CanGo will not be effective at holding on to their current customers or gaining new ones. This will ultimately make them a failure with the new product and it could cause them to go under for a lack of being able to gain new customers for the current market. Solution 4 CanGo needs to take a look at it current customers first. Then they need to understand what the age group of its current shoppers is and what they are purchasing. Then CanGo can identify any buying habits. This will help CanGo with their advertising and marketing. This can also help with planning so that their customers will not be impacted by a lack of product. CanGo will also need to identify the target market for online gaming. Doing market research will help CanGo by answering certain questions. What age group of people likes to play games online? What time of day do they like to play these games and how often. How much do online gamers pay for this service? What does the current competition offer? This way they can better understand the new target market as well as the old one. Problem 5 CanGo recently experienced an increase in orders from Japan. When the company received the occasional order from Japan, it was economical to send via UPS. Now, with the increase in sales to Japan, it makes sense to look into companies that specialize in business shipments to Japan. CanGo also should learn all it can about Japanese shipping regulations. Solution 5 CanGo should seek to partner with several companies that specialize in business shipments to Japan. One company is Best Shipping (Best shipping). According to their website, Best Shipping not only accepts imports, but they are licensed customer brokers. They are able to navigate the Japanese shipping rules and regulations and have its own fleet of trucks. This means that one company will have control of the shipment from the time merchandise leaves CanGo until it arrives at the customers door. Another company that specializes in shipping to Japan is Yamato Transport Inc. There office is located in Secaucus, New Jersey and specialize in air and ocean freight, international moving and import and export custom clearing services in the US. The company has several businesses that specialize in door to door shipments in a particular region of Japan. Large American based shipping companies like UPS and Fed Ex have experience serving the Japanese market and should be part of CanGos rotation of Japanese shippers. Although the shipping companies are experts in Japanese shipping rules and will handle most of the details, it is helpful to know the basics. Jetro.org, Japans external trade organization, offers useful information for US companies doing business in Japan. Problem 6 CanGo is spending time to fix all of the things that are not currently working. In doing so there has not been any update on what they are going to do to get the new product line off the ground. Has research been done to see if there is a competitor out in the online gaming market? What type of computer system is needed to handle online gamers? Is CanGos security tight enough to handle the hackers? What is needed to get the online gaming up and running? Does CanGo have enough capital to make this happen? These are all questions that have not been answered. CanGo has not assigned any specific people to the new project. This is going to be a lot of work and take a lot of time. The marketing department also needs to focus on who they are marketing to and how they are going to market to them. Solution 6 So that the team stays focused at a time like this there should be weekly meeting on what is going on with the new project what needs to be done. Deadlines need to be set. This way it is clear that CanGo has not decided not to do the project and that this needs to be done in addition to the corrections to the current process. This way it is clear to all what the goal is. This will help the workers not lose sight of what is important and what needs to be done. CanGo need to make a Gantt chart so the time line of what needs to be done. This will also help assign people to specific task. When CanGo does this it will make it clear to all what needs to be done and who is going to do it. Once it is clear to everyone who is doing what, CanGo needs to look at what they are looking to sell. A Gantt chart would be beneficial to help assign people to specific task and provide clear goals and time frame for completion. In Closing it is important for CanGo to focus on now and the future. That means looking at what is happening to maintain the current customers and drive new ones. East Coast Consulting has provided 6 problems and 6 solutions that will allow CanGo to get once set closer to getting where they want to be. References ASRS. (1999, May 27). Consideration for planning an automated storage retrieval system. Retrieved Feburary 1, 2013, from https://www.cirrelt.ca/mhmultimediabank/ApplicationGuide%5CMHIA%20-%20ASRS%20considerations.pdf Best shipping. (n.d.). Best shipping/ services. Retrieved January 30, 2013, from Best shipping: http://www.bestshipping.co.jp/english/service/index.html Cisco eagle mini load. (n.d.). Retrieved Feburary 1, 2013, from Cisco eagle: http://www.cisco-eagle.com/material-handling-systems/asrs-systems/mini_load Japanese external trade organization. (n.d.). Jetro.go.jp. Retrieved January 31, 2013, from http://www.jetro.go.jp/ Yamato transport inc. (n.d.). about us Yamato transport inc. Retrieved January 31, 2013, from Yamato transport inc: http://www.kuronekoyamato.co.jp/en/corporate/

Essay --

Stephen Crane established the naturalist style in literature, where concepts from real life are reconstructed in a fictional context to exemplify the plight of those trapped in the lower dregs of society. Naturalistic writers depict their characters as individuals oppressed by their environment; their acts are based upon their need to survive and the social order they fall into. The ideals of naturalism claim that human beings are not free, but that their actions are controlled and pre-determined mostly by the setting they inhabit and the natural or learned traits they possess. Keith Fudge, author of â€Å"Sisterhood Born from Seduction: Susanna Rowson’s Charlotte Temple, and Stephen Crane’s Maggie Johnson† states that â€Å"Maggie: A Girl of the Streets† has been recognized as â€Å"Naturalism’s first novel† (Fudge 43). The scientific philosophy comprised in naturalism originated from Charles Darwin’s theories of evolution that claim that only the â€Å"fittest† will survive. Throughout the novel, numerous degrees of survival and extinction are depicted; whether it is by Jimmie, Mary, Nell, or Maggie herself. Maggie: A Girl of the Streets is indeed a naturalistic tale of both physical and mental survival. Crane’s use of setting, tone, characters, and concepts of Darwinism illustrate this unequivocally. I will begin by fleshing out the concepts of Darwinism and Social Darwinism in the context of the novel and its relation to naturalism. Clarence Darrow spoke this famous line that exemplifies Social Darwinism’s philosophy, which is universally misattributed to Charles Darwin, â€Å"It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change†. The environment is of significant importance to s... ... of moral sense; just as it exist in the Galapagos Islands of Darwin. Crane inserts isolated statements which serve to reinforce the Darwinian aspects of the novella. There is a zeitgeist of natural history that runs throughout. The matter of fact retelling of dreadful events, such as when Crane writes, â€Å"The babe, Tommie, died. He went away in an insignificant coffin, his small waxen hand clutching a flower that the girl, Maggie, had stolen from an Italian, she and Jimmie lived.† helps illuminate this point. The first example of Naturalist literature, this novella is original in its approach to literary theory; it is not overly explicit nor does it call for change or revolution in a Marxist fashion, it is unadorned and free of opinion. Maggie: Girl a Girl of the Streets solely recounts what is observable and the rules that are known to be true in the natural world.

Marketing Segmentation for Nescafe Essay

4.1 Market Segmentation NESCAFE’s customer’s bases are comprised of following target groups. †¢Local residents †¢Local business people †¢Students †¢Travelers passing through These groups are potentially strong customer segments. The benefit of this customer segmentation is that it helps to maintain consistentency in business throughout the year. The customer segments provide a consistent foundation of all years long. Also by appealing several market segments, NESCAFE does not become overly dependent on any single consumer group. 4.2 Target Market Segments strategy Overall, our strategy is to maintain a constantly high customer count by leveraging our appeal to groups of customers. Local residents Approximately 200,000 people live within our NESCAFE location. The most affluent of these live even closer, within three miles. Excellent Parking is available for our customers, local customers from the loyal core of our business. Local Business Much of the employee parking is out of the immediate area with shuttle service to downtown, most people stay near their place of employment during breakfast, lunch and after work relaxing. A significant number of these local business people find coffeeholics an inviting and convenient destination. Students In Hyderabad there are many universities as well as dozen of school, and colleges including many private centers. So students love to come at NESCAFEto enjoy with their friends in clean environment with best cup of  coffee or cold coffee and their favorite snacks. Travelers passing through The travelers passing through Hyderabad they will tired in journey or get tired after journey they can easily relax in the environment of NESCAFEand enjoy their coffee or tea or have some snacks. 4.4 Competitive advantage Our competitive, compared to other coffee shop in Hyderabad includes: The significantly higher quality, better tasting products.  The only coffee cafà © which provide best products in reasonable price.

Google Analytics An Objective For Any On Line Business...

Google Analytics: - Analytics software is crucial for any on-line business; it helps you perceive ways in which to succeed in your audience and drive traffic to your website. Google Analytics is one among the best ways to try this and is particularly useful for the everlastingly busy small business owner or the on-the-go bloggers. Google Analytics permits you to access each general statistics and trivia in careful, comprehensive reports. And in fact, it includes all the essential specifics, like what percentage visitors you are obtaining, and allows you to refine your data according to date. Business owners who haven t nonetheless transitioned to on-line advertising and selling have to be compelled to do thus as a result of they re missing out plenty of potential sales and to expand their business. It s time that these businesses just apprehend the advantages of Google Analytics to assist grow their small business (How Your Small Business Can Benefit from Using Google Analytics, 2016). 1) Tracking SEO campaigns Google Analytics assist’s businesses keep track of search engine optimization (SEO) campaigns for you. Once you need to draw in new customers to your on-line business, you would like to use Google Analytics to maximize your results. There are tools you ll use to assist you to establish how well your SEO campaign can run. Start watching the monthly statistics see however well your campaign is coming back on before you check up on a year to year statistics. 2)Show MoreRelatedBenefits And Potential Pitfalls Of Predictive Analytics1728 Words   |  7 PagesBenefits and Potential Pitfalls of Predictive Analytics In the increasingly competitive global business environment, each organization needs to take advantage of every tool, opportunity, and advantage it can to achieve the best products and services, to gain and maintain market share, and keep stakeholders happy from investors and workers to supply chain and customers. The advance of data analysis has opened up new vistas to support decision making. Decision support systems (Sauter, 2010) have emergedRead MoreInternet Marketing Tool: Bouce Rate829 Words   |  3 PagesBounce rate Bounce rate is an internet marketing tool used for web sites analytics. Bounce rate is considered to be the most promising tool for understanding the status of any web sites. Bounce rate represents the percentage of visitors who entered the web sites and â€Å"bounced† (left the site) rather than continuing visting further pages on the same web sites. Bounce rate in simple layman terms can be said rate of effectiveness of web sites in encouraging the visitor to continue to their visit. ItRead MoreTesting : Testing And Testing1361 Words   |  6 PagesTesting Program Any website’s main goal is to attract more visitors and turn these visitors to customers. In order to reach this goal and keep your website in business, it is important to test your website. Testing is scientific approach to continuously evolving and improving your site over time. There are many types of testing programs, however, the three main types are A/B testing, Multivariate Testing and Experience Testing, and I will discuss each one of them in depth. 1- A/B Testing: It isRead MoreBig Data Analysis1123 Words   |  5 Pages The article Making Advanced Analytics Work for You (Barton Court, 2012) explores big data, a high visibility topic with lots of hype. Big data, and the accompanying analytical component is garnering huge investment from venture-capital firms and leading tech companies such as Apple, Google, Microsoft, HP. Industry analysts predict that the new era of data and analytics use could lead the next big wave in performance gains. This is a prediction supported by research based evidence, according toRead MoreGoogle s Strategic Plan And Initiatives1872 Words   |  8 PagesIt is no wonder that Google is considered one of the best company’s in the world to work for. With its generous pay and compensations plan it has the ability to attract the best of the best employees. Googles well-designed compensation philosophy supports the organization’s strategic plan and initiatives, business goals, competitive outlook, operating objectives, and compensation and total reward strategi es. Throughout its history google has continued to access their pay model and adjust it toRead MoreMethods Of Using Data Relationships And Computer Models1605 Words   |  7 PagesAnalytics is the process of using data relationships and computer models to drive business value, improve decision making and understand human relationships. If the Information Age began in the 1990s with the rise of digital technology, then we’ve now officially entered the Age of Big Data, wherein companies like Google, Facebook, IBM, Teradata, Oracle, and SAS have the capacity to gather a lifetime’s worth of data about customers and their behavior. But that data is just an incomprehensible pileRead MoreWeb Analysis : Web Analytics1125 Words   |  5 Pages Web Analytics is a tool used to analyse the web data and give report of web site like how effectively designed the web site. There are many web analytic tools available in the market and those are free web analytic tools. We can measure the our website by using web analytic tool and see the result of web site, where the website can be big organisation, small organisation, our own created website, our universities, our institute etc., Most ecommerce business use web analytics tool to empower theRead MoreSearch Engine Optimization ( Seo )1491 Words   |  6 Pagescloser to the top position in the search results, paving a way for successful business. Here, optimization means making web site better for greater visibility in search engines and better than that of competitors. Importance of Search Engine Optimization 1. Millions of people use search engines every day for information and for answers to their problems. SEO help business to progress and meet its goals and objectives .SEO is important to make web site easy for both users and search engine robotsRead MoreLeadership Challenges In Analytics1669 Words   |  7 Pagesinternet driven business models, artificial intelligence, and autonomous vehicles, the ability to compete in analytics will require the company to spend, innovate, and analyze the significant data compiled in my organization. One of the primary challenges that a long-standing organization like my company faces is change. Tenured employees, established workflows, deep-rooted customer relationships, and fear of the unknown can negatively impact our ability to compete in analytics. In my opinion,Read MoreCreating A Good Product Strategy And Investing On Delivering High Quality And Consistent Output1766 Words   |  8 Pagestransforming relevant data into information and then consume it within the business decision processes across all its departments, faster, better and cheaper than its competitors. Microsoft and its competitive environment Microsoft is a leader in several markets, including enterprise and personal software, devices and IT services. It is also an industry benchmark and a reference regarding data management and analytics. The company has invested on creating products to help people realize its